who we are
Reimagining loyalty through blockchain innovation
XYK Financial transforms traditional loyalty programs into a universal, blockchain-powered rewards system. We connect merchants and customers through a secure token ecosystem, turning everyday purchases into assets you can store, trade, or redeem — all backed by the transparency and permanence of blockchain technology.
OUR MISSION
Empowering Loyalty Through Decentralization
To unify brands, merchants, and consumers through a decentralized loyalty platform that delivers real-world value, transparent transactions, and user-owned rewards — empowering businesses of all sizes to participate in a shared, interoperable rewards ecosystem.
OUR VISION
Building the Global Standard for Rewards
To become the global standard for loyalty programs by replacing fragmented, brand-specific points with a universal, blockchain-powered token that drives engagement, fosters trust, and fuels merchant growth worldwide.
Our Partners
If you are interested in becoming a partner or sponsor, please feel free to contact us.
Our Core Team
The smartest people work every day to provide the best service and make our clients happy
- Lance M. DiekenPresident / Chief Executive Officer
- Julia BushDesign Director
